Search Engine Optimization (SEO)
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Picture this: you're searching for a service or product on Google, scrolling through the results page, and trying to decide which website to click on. Suddenly, your eyes lock onto a particular link that isn't labeled "Ad." It's nestled comfortably amidst the sea of blue hyperlinks, just waiting for you to click on it. You do so, unaware that you've just fallen prey to the power of organic search.
Yes, that's right. According to a recent study, a whopping 85% of all clicks on Google go to organic search results, not the paid ads that try to push their way to the top. Why? Because organic results exude credibility, while ads are often seen as shameless self-promotion. By ranking well in organic search, you can earn the trust of your audience and cement your place as a reliable source for their needs - and this is all thanks to Search Engine Optimization (SEO).
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Five Benefits of Search Engine Optimization
1. Credibility
Performing well in organic search results creates a sense of trustworthiness with potential customers seeking your services. As we said above, a substantial 85% of clicks on Google are on organic, non-paid results rather than paid ads. This is due to the fact that organic results communicate authenticity, while advertisements are perceived as being commercial in nature.
2. Cost Effective
The cost per click (CPC) for organic traffic is typically much lower than that of paid traffic. This is because, unlike ads where you have to pay for each visitor, organic traffic is free once your website has been optimized.
3. Increased ROI
Compared to PPC and other paid media forms, organic traffic provides a much higher ROI. Local businesses that employ a sales process can effectively monitor their ROI using tools like Call Rail's call tracking and Google Analytics goal tracking.
4. Sustainability
Paid traffic disappears the moment you stop paying for it, unlike organic traffic. Therefore, partnering with a small business SEO company for your SEO needs is a long-term strategy that can sustain your business during both prosperous and challenging times.
5. Competitive Edge
Generally, it takes around 4-6 months for a local business to make itself known in search results once SEO is implemented. However, once a website gains a firm footing in organic search results, it becomes challenging for competitors to catch up. Hence, businesses that focus on search engine marketing can gain a significant strategic advantage in the long run.
